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Essays 211 - 240

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Case Study of the International Strategy of Whirlpool

The global home appliance industry is large and fiercely competitive. It is also segmented according to price and design in differ...

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Sustaining Business Development and L'Oreal

In eleven pages this paper evaluates L'Oreal in a business consideration that includes a PEST analysis and assesses its sustainabl...

Risks and Uncertainties of Med Tunnel

costs while being low enough to attract passengers. To better understand the risks and uncertainties surrounding such a pr...

HSBC Bank External Environment Analysis

Shanghai Bank, also a leader in the industry in Hong Kong (2003). It further has a strong presence in China and owns HSBC Bank plc...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

Restaurant Startup

first to consider what the aims of branding are, and how they are achieved. The use of branding is to increase the market share ...

Amusement Center Feasibility Report

the surroundings o They do not have the type of amusements that I like o They do not have any additional facilities, such as food ...

Strategies of Dyson Limited

the internal strengths in exploiting these opportunities while avoiding internal weaknesses and are more likely to gain competitiv...

External Commercial Environmental Tools of Assessment and Analysis

In this way the changes that are made can be planned to minimise the negative influence and reduce their impact as well as...

Bubbles and Doughit Case Study Analysis

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Analysis of Hilton Hotels

of 2004 the company had a total of 2,259 properties with a capacity of 358,000 rooms. Of these 115 of the hotels saw Hilton Hotels...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

The Hotel Industry in Canada

for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...