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Essays 361 - 390

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

ENVIRONMENTAL FORCES AND PHARMACEUTICAL ENVIRONMENT

constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Big Pharma Exposed

grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Hydrocodone: An Overview

2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...

ADHD: Legitimate Medical Diagnosis or Socially Constructed Disorder? - Ethical Concerns

and school- or community-level factors associated with receiving a diagnosis of ADHD" According to recent...

The Ethics of Pricing and Access to Health Care: A Social Justice Issue

problem of expansive pharmaceutical pricing and the social impacts for the nations poor. The Scope of the Problem One of the m...

Justifications for Selling Pharmaceutical Products at a Narrow Profit Margin

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Asthma and How to Live With It

through counseling or psychotherapy has been found to be effective in reducing the asthmatic symptoms. However, for the m...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Case Study of 2 Pharmaceutical Companies and Contract Issues

a health crisis and this takes priority (Legal Information Institute, 2005). Nonetheless, if Gentura offers the drug at a price b...

EPS and Gearing Statistical Test Link

allow the two figures to be taken and then assess. As there are different patterns in different industries we will choose two indi...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

Pharmaceutical Industry PEST Analysis

likely not endear the FDA to elderly people who at this point cannot afford medication and are forced to go over the border to pur...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

U.S. Pharmaceutical Industry and Image

the cost and regardless of who pays for the care that individuals receive. Though grossly oversimplified, the skeletal structure ...