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Essays 61 - 90

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

TV and Substance Abuse

long ago Dr. Phil railed against a teenager for smoking pot every day. There are mixed messages on television about drugs. While t...

Cigarette Addiction and Young People

More precisely, in looking at cigarette addiction in young people, what are its causes? The causes of addiction are rather physio...

Evaluating Modern America's Oligopolies

focus of the investigation is on price competition in oligopolistic industries. White & McCracken (2006) reports on GM and other...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

'What is Postmodern Illness?' by David Morris

time, cats were associated with Satanism. One medieval pope actually issued a decree that all the cats in Christendom should be ki...

Changes by Jim Wiatt at the William Morris Agency

the head of the agencys music operations to leave as well, citing "philosophical differences" in terms of the agencys focus and di...

The Banning of Smoking in Bars

known to cause cancer (Kuhn, Swartzwelder & Wilson, 2003). The real ethical problem is that while adults have a choice whether or ...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

Pennsylvania's Cigarette Taxes

They want this because of traffic congestion in cities in addition to the problem of pollution. Raising taxes on gas promotes car ...

Physical Effects of Smoking

is interesting to note that the increase of smoking in America has steadily correlated with the increasing incidence of lung cance...

Smoking Taxes and Economics

In twenty four pages this paper examines an econometric model and its application in a consideration of how demand for cigarettes ...

Smoking Cigarettes

on advertising campaigns promoting cigarettes. Smoking was depicted as sophisticated and adult, and considered a normal part of ev...

Morris County, New Jersey's Civil War Contributions

a Northern state that had Southern sympathies during the war ("Jersey," 1994). He describes the border state status as the product...

Mr. Death Film and The Picture of Dorian Gray

In many ways, the evil and rotten-ness which the portrait comes to represent are exemplifying the monstrousness of society as a wh...

The Ethics of the Phillip Morris Company

of nicotine and also that cigarettes not a drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not...

Morris West's The Devil's Advocate

was while he was stationed in Queensland that Morris wrote his first novel. It was titled "A Moon in My Pocket." "It was based on...