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Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Financial Audit Statements and Their Benefits

In eight pages this paper examines the necessity of financial statement auditing for the efficiency of capital markets with variou...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Clinique Marketing Controls Establishment

In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

The Life and Career of Union Pioneer A. Phillip Randolph

"color line" as the principal problem of the twentieth century, but rather felt that the principal problems of black Americans wer...

Phillip E. Schlechty's Inventing Better Schools

some of the motivation that seeps through these pages. Schlechty blames todays problems in the school system not just on the poor...

Judaism as Portrayed by Phillip Roth

Princess. Brenda is both wealthy and domineering. Certainly one sees the two as inextricable. However, if Brenda were a poor Jew, ...

A. Phillip Randolph and His Influence on Labor Unions

young Randolph, and in 1911, he made his way to Harlem in search of employment. Soon, he, too, was one of the impoverished Africa...

Criminal Victimization in the United States by Phillip Ennis

In six pages this report analyzes the statistics regarding U.S. victims of crime that appear in Ennis's text along with comparativ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The Subculture Of Malls As Locations With Social Function

represent significant social power, as in the case of beauty, wealth and status, or they can symbolize aspects of society that peo...

Aging Population's Impact on Adult Education

no longer the rule and the part-time student population is increasingly made up of adults who are older than the traditional 18 to...