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Essays 181 - 210

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Marketing Plan for Parrot Place Sales

In twelve pages this paper examines The Parrot Place, which sells large domestic breeds of parrots in an overview of its marketing...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

The Phenomenon of Urban Heat Islands in Brazil

much more land is converted into houses, buildings, parking lots and roads - the very things that transform an otherwise natural v...

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

The Theory of Crawl-Walk-Run

in learning and developing leadership skills. in this stage, students must be given very explicit lessons and directions to learn ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

South Carolina and North Carolina Politics

political and social development elsewhere in the South (Bass and DeVries, 1976, p. 219). As this suggests, the picture of North...

Identifying the Stakeholders and Potential Compromises for a Development Dispute

undertaking a financial transaction with the firm undertaking the development. The residents seeking property in the area may supp...

Pricing and Research and Development Investment Decisions for Handheld

The writer complete simulation provided by the student, where decisions are made regarding the level of investment in research and...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

LEADERSHIP DEVELOPMENT AND SOUTHWEST AIRLINES

Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Pre Second World War to Postwar 1950s American Theatrical Progression

In ten pages this paper examines topics such as actors, costumes, and scenery in a comparison and contrast of the developments tha...

20th Century and Europe's Important Changes

In five pages this paper discusses NATO's development, the Berlin Wall collapse, and the Euro currency implementation in terms of ...

Supermarket Project Case Study

target demographic and the running costs could increased substantially where there is a very low rate of unemployment and labour c...

Alkaline Phosphatase

the liver * liver production (used in conjunction with other tests) (Datta, 2005) Inasmuch as 20 to 140 IU/L is considere...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Jordan's Changes and Demographic Transition Theory

In four pages the demographic changes that have taken place in Jordan during the past thirty years such as population and developm...