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Essays 211 - 240

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Post Terrorist Attack Discrimination Against Arabs

In five pages the hate crimes that have been launched against Middle Easterners and Arabs in particular are examined in terms of t...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Vizir Product Launch by Procter and Gamble

In five pages this paper considers Harvard Case Study 384 139 in a consideration of the European product launch of Procter and Gam...

Defending Homicide of a Spouse

from them, differ depending on our backgrounds and knowledge. Most women either have firsthand knowledge of woman abuse, or are aw...

Isaac Newton's Second Law of Notion and Rockets

In five pages this paper discusses Mach's condensing of the 3 laws of motion developed by Isaac Newton that helped launch rocket t...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Birth Control Efforts of Activist Margaret Sanger

In five pages this paper examines the fight for reproductive rights launched by such feminist crusaders as Margaret Sanger. Four ...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Outlining a House of Lords' Appeal

In six pages a case that failed to launch a successful appeal, the 1987 Chapman & Another v CPS Computer Group PLC case, is ar...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

Sputnik Shock

less than a month later with Sputnik II, in which a dog was successfully launched into orbit, it appeared as if the Soviet Union w...

Advocacy - World Vision's Hope Initiative

in 2004 and 640,000 more children became infected (World Vision International, 2004). Too many victims are unable to access treatm...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Case Study: Decision Time at Lotus Corporation

1994). Not coincidentally, it also made Lotus the leader in the application software sector (Case study, 1994). Lotus believed th...

Analyzing eBay

site for further information. Whether or not eBay needs to worry about a downturn in business is something we can investigate furt...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Airbus A3XX Case Study

price of the A3XX was 12% more than the cost of a 747, but the 35% greater capacity meant that there was an increased level of eff...

Apple; Loosing and Regaining Competitive Advantages

vision. The vision was simple and idealistic, and it may be argued was copied later by Bill Gates and Microsoft. Steve Jobs, who f...

Action Accessories Case Study

of the company and the promise of aiding the decision making processes so that net profits could be maximized (Joreo, 2000). Howev...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

TSA Contact Center's Practical Implementation

In ten pages this paper discusses the Transportation Security Administration in a consideration of how its contact center can be l...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...