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Essays 151 - 180

OPENING A BOOK STORE: LAUNCHING THE BUSINESS

The competition for this book store would be the larger chains, such as Barnes & Noble or Borders. These stores would have more of...

LAUNCHING A BUSINESS IN A THIRD-WORLD COUNTRY

useful for venture capitalists interested in investing abroad. A joint venture or partnership with someone in the country would al...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

PILATES STUDIO FRANCHISEE -- BUSINESS OVERVIEW

of the women are going to be health conscious. Others might be recovering from some kind of accident. Some people do use Pilates i...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

INTERNATIONAL BUSINESS ANALYSIS

Dean Foods (dairy products). The student can formulate his/her own paper, based on what is presented below. The paper will...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

BUSINESS PLAN: DAY CARE CENTER FOR SATANTA HOSPITAL EMPLOYEES

to be operating at a loss in the first year, though plan to make up the differences with grant money, donations and loans. Introd...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

ALLURE CRUISE LINE - AN OVERVIEW

The good news about headquartering Allure Cruise Line in the Bahamas is that this is a nation that embraces tourism. Tourism...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Assessing the Financial Feasibility of a New Product

total amount that it costs. To calculate this we need to add tighter the start up costs and then look at how quickly this can be e...

MENGER'S ECONOMICS FOR THE MASSES

other words, once a commoditys price became too high, people would no longer want it. While the idea of price as a...

THINGS AN ENTREPRENEUR NEEDS TO CONSIDER

the person just likes it. Regardless, this service is offering quality lawn mowing, at an affordable price, and with a professiona...

A BUSINESS PLAN EXAMPLE FOR AERIAL ADVERTISEMENT

is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Apple After the iPad

other MP3 player. As the iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sale...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

HAIR & NAIL SALON AND MARKETING

be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...

HAIR STYLING AND NAIL SALON OPERATIONS

Talks about operations and business flow of a newly launched hair and nail salon. There are 2 sources in the bibliography of this ...