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Essays 121 - 150

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Production and Sales' Growth and the Establishment of a a Global Logistics Network

as the ongoing development and integration of applications have all contributed to the truly amazing expansion in the use of the I...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

How Non-Sales Business Functions Affect the Sales Function for a Business

chain, if the firm is choosing goods that are in demand the sales process will be supported, but if goods stocked are not what is ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

SALES MANAGEMENT ISSUES: SALARIED VERSUS COMMISSION VERSUS BONUSES

more motivated, the younger individuals in this particular group tend to be more motivated (p. 3). The reason, apparently, is beca...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Atlantico Inc Case Study

the next month in stock at the end of each month. This gives us the following. Figure 3 Purchase budget January February March S...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Forecasting Case Study

the data to forecast the following years sales levels. There are good and bad years, so the best approach may be to use linear reg...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Internet Sales Plan for Kudler

that will be needed. 5 4 1 week Complete the purchase contracts 6 5 2 weeks Web site development and delivery of the hardware cont...