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Essays 91 - 120

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Future Reebok Strategy

In eight pages this paper presents future strategy recommendations for Reebok which include scope and scale economy maximization a...

Overview of Texaco

In eight pages this paper examines Texaco in a consideration of present and future strategies regarding the reduction of debt, div...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Rio Tinto and the Mining Industry

Tinto, 2003). There is the need to work closely with host countries in the international mining operation, this means that issue...

MetLife Management

a systematic approach to making not only the structural changes required of a public company, but consciously setting about alteri...

Diversity Action Plan for Delta

to offer a range of services to meet the needs of customers from a diverse target market. Delta may be able to learn from SBC Comm...

Wells Fargo; SWOT Analysis

service online brokerage (Wells Fargo, 2007). In terms of financial performance fortune found that it was the 29th most profitab...

Target; Developing Future Success

the same to day as it was in 1968. The brand has grown, there are now more than 1,500 stores across 47 state. However there has al...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Starbucks; From Humble Origins to Global Phenomena

can be examined. 2. History The first coffee shop was opened in Pike Place Market in Seattle, however, as with many...

Using a SWOT Matrix to Identify Potential Strategies for Coca-Cola

may choose to move forward a SWOT matrix may be used to assess potential strategies. The SWOT matrix used for strategy determinat...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Human Resource Plan for Future Shop

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

Strategy for Emirates Airline

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

Zara Strategy

brand many only occupy a single place in the marketing mix matrix: a company cannot be seen as bargain basement as well as premium...

Comparing Windows Vista to Linux

"best" overall, for general use. How Does Your Paper Propose to or How Will Your Paper Contribute to the Scientific Literature or ...

Project Management Critical Success Factors

management. This is the aim of this paper, the paper will start by justifying the need for successful project management and then ...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

Case Study on E*Trade

of confidence by the investors regarding the companies future. This is not a direct indication of strength, but does indicate a ma...

Web Development - Trends

case is one on which the organization needs to spend none of its precious financial resources. At the same time, there are ...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

LANs and Microsoft Windows NT

In four pages this paper examines how Microsoft Windows NT operates in local area networks' environments with a consideration of u...

Military Strategy of the Gulf War and Outcome of the War

In twenty three pages this research paper examines the military strategy of the Gulf War from a sociopolitical perspective and con...