SEARCH RESULTS

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

However, no matter what level of marketing takes place, the message will only remain in place and become the new associations if t...

adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent st...

it will serve. Located near industrial cities in the centre if Pakistan with good road and rail links that are essential for a dry...

in the case of the debt card, it can be used over the telephone or on the internet. Current accounts may also have an overdraft fa...

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

that, in general, matters are what they appear to be" (Goffman 1959; 17). This essentially sets the stage for understanding some...

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

The student population was diverse in all respects. The researcher found that students in the "technology-enriched classrooms . . ...

experiences she has had with others as a means by which to demonstrate the individual issues of denial, false hope and the common ...

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

theme zones combine historical landscapes, representing the Asia of the past, with commercial innovations that represent the Asia ...

to that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the g...

When was the last time I had spoken his name? Those thorny old barbs of guilt bore into me once more, as if speaking his name had...

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

This 7 page paper is a 15 slide presentation looking at what quality function deployment are the process and the advantages as wel...

indicates that a well-written interview with Williams could show that the murder was not premeditated, but due to his psychologica...

at each company began their careers in very low positions at a store or location. Although the information provided does not dis...

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

of global warming and sustainability has been aided by the documentary an inconvenient truth that has been able to raise public aw...

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

not directly under campus managements control. University of Tennessee pre-vet student Jessica Smith parked her car after g...

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...