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Essays 61 - 90

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

GEICO Acquisition and Warren Buffett Case Study

there must be a separation of the roles of the CEO and board. In other words, agency theory says that management will not operate ...

VCR Market and Demand Price Elasticity

elasticity is greater than or equal to 1, the curve is considered to be elastic. If it is less than 1, the curve is said to be ine...

Case Study of Different Corporate Growth Models

be defined as the net assets of a company, that is the assets less the liabilities. However if we look at the book value this is i...

Biotechnology Company Genentech DNA

account take up revenue. For Genentech we get the following Gross profit 2002 2003 2004 Revenue (a) 2,719.3 3,300.3 4,621.2 Cost o...

Houses Prices in the UK 2003 - 2008

This 7 page paper looks at the pattern in the average house price in the UK from 2003 to 2008. The paper discusses the movement in...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Share Price Movements of Dell and DaimlerChrysler

could benefit Chrysler. Efficiencies and cost cutting were a core competency of Chrysler, bringing together of these different com...

Price: “Love and Hate in Jamestown”

had no particular skills (Price). Price notes that Wingfield arrived in Virginia accompanied by a number of servants and a haughty...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Price Wars and Mismanagement

This 3 page paper argues that the primary cause of price wars is mismanagement and that this is why there are so few price wars se...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

Movement of Stock Prices

In twelve pages this paper examines why stock prices move in an overview that includes stock value and P/E ratio inconsistencies a...

Funds Investment

In five pages this paper discusses the investment of funds in a discussion of close ended funds and funds that are open ended with...

OPEC, Iran, and Saudi Arabia

In twelve pages this paper discusses the validity of OPEC's assessment of 'price hawk' Iran and 'price dove' Saudi Arabia. Nine s...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

5 Questions on Supply and Demand Answered

In seven pages this paper asks and answers five questions on price elasticity, equilibrium price, and supply and demand. Three so...

'Elastic' Prices

In five pages this paper discusses the differences between products that have inelastic prices and those with elastic prices, the ...

Coumadin, Its Generic Equivalent, and Pricing Considerations

In five pages this paper discusses how prices vary in drug prices between the Coumadin prescription and its generic equivalent. F...

Price Determination

In five pages this paper discusses price and the impact of supply and demand along with influences on equilibrium by various exter...