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Essays 151 - 180

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Microsoft® Ergonomic Keyboard Pricing

$40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business c...

Lille Tissages' Case

The company, we are told, has the lowest costs in the industry, and as such we can argue that this company may be...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Background and the Pricing Strategies of OPEC

price increase. This means that it is an inelastic product, as petroleum is an inelastic product, when prices increase and...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

The Relationship Between the Value of the US Dollar and the Price of Gold

we mean by monetary policy, as it is common for this to become confused with fiscal policy. Monetary policy is the way in which th...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Gas Prices: What Needs To Be Done To Lower Them?

are at the mercy of todays inflated costs due to how large a role travel plays in their jobs. To decrease usage would mean to suf...