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Essays 241 - 270

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Microsoft's Court Ordered Breakup

In seven pages this paper discusses the court ordered 2000 breakup of Microsoft and the company's counterattack. Seven sources ar...

Microsoft's Organizational Design

In seven pages this report discusses the organizational design and functional parameters that are in place within the Microsoft Co...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Microsoft's Handling of Its Antitrust Lawsuit

In six pages this paper discusses how Microsoft CEO Bill Gates handled the antitrust lawsuit against the company in an analysis of...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Using CAPM and CGM to Calculate Stock Price for XYZ

the expected market return less the risk free rate. However, in the case we do not need perform this section of the calculation as...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Arbitrage Pricing Model and Capital Asset Pricing Model

of assessing all investments on a common ground. The results are easier to compare to each other for the purposes of choosing amo...

Betas, Arbitrage Pricing Theory, and Capital Asset Pricing Model

In this theory there is a compensation to be gained form taking this systematic risk, but if a singe company is invested in then...

Gas Prices' Cause and Effect

In a paper consisting of five pages ever fluctuating gas prices are examined in terms of their causes and effects upon both the go...

Pricing Justification of Units in a Supplier Price Analysis

In five pages this paper examines ChemCo in a consideration of the price justification for 4 technological equipment units in this...

OPEC, Iran, and Saudi Arabia

In twelve pages this paper discusses the validity of OPEC's assessment of 'price hawk' Iran and 'price dove' Saudi Arabia. Nine s...