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Print Advertisements of the 1940s' Reflecting Society

In seven pages this paper discusses how society of the 1940s was reflected in the print advertisements of the time period. Six so...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

A Three Hotel Advertisement Analysis

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Semiotic Analysis of Print Advertisement

and a silky pink tank top. The top has spaghetti straps and leaves her arms and shoulders bare; it also leaves perhaps 8-10 inches...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Analyzing 10 Print Ads

the camera and images that give the appearance of a traditional SLR camera. This is an advertisement that could be used in many cu...

An Example of a Bad Print Ad

most people would probably turn the page and move on, because the text of the ad describes the process of making diamonds, as well...

TRIDENT LAYERS: AD ANALYSIS

with one another through Twitter. Its unlikely that an older audience would be interested in tweeting about gum. How would...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Printing Company's Complex Financial Decisions

long term may also be considered, allowing for the ease with which a new long term income generation may be developed and replace ...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

The Plague by Albert Camus

This essay concerns Albert Camus' novel "The Plague," which describes the impact of bubonic plague on an Algerian town during the ...

Print Advertisement Analysis

In 5 pages this paper presents a print ad analysis in an assessment of pros and cons and unsuccessful advertising examples to poin...

Magazine Advertisement Bias

In eight pages various ethnic, race, and gender biases are considered within the context of magazine advertisement and how it can ...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Politics and Society in Argentina During the Thirties and Forties

increasingly corrupt, set the stage for the Army revolt that occurred in September, 1930 (Alexander 3). A predecessor of the 1943 ...

Life and Contributions of American Gossip Journalist Walter Winchell

In seven pages this paper examines the contributions gossip pioneer Walter Winchell made to US society from the 1920s through the ...