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Essays 751 - 780

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Samples of Professional Writing II

In five pages this paper provides samples of how professional memos and business letters can be formatted and successfully writte...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Macroeconomics and the Impact of Trade Deficits

In ten pages this paper discusses how trade deficits serve as Gross National Product indicators and considers the global economic ...

1990s and Increasing Economic Competition in the United States

In eleven pages this paper is written from 1989 worldview perspective and considers how America can become more economically compe...

Italy's Economy and History

In ten pages this research paper examines Italy in an overview of history, politics, and economics with trade, Gross Domestic Prod...

NPD A Cross National Comparative Study

In five pages the processes of product development in the U.S. and Japan are discussed through the development of nine hypotheses ...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Conflict Between Employees and Managers

In five pages this paper discusses how conflict between management and employees can actually be productive in terms of product de...

Analysis of Logistics Management

In fifteen pages company importance of product logistics management is analyzed. Eight sources are cited in the bibliography....

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

TV Commercials from the Fifties and the Nineties

things change so have the commercials aired on TV. To see just how much advertising has changed, tune in to TV Land, a cable chann...

Considerations before Entering the Global Marketplace

The writer discusses some of the things Blue Chip Franchise Corporation (BCFC) should consider before it moves into Dubai, includi...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Fiscal Health of Healthy Existence Pty Ltd

In six pages this seller of beauty care and health products is diagnosed in terms of company fiscal health with a consideration of...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...