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Essays 361 - 390

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Management of a Product Life Cycle

the product, for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cyc...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Overview of a Case Regarding Product Liability

that the process of selling the product is based on the belief that the sample or model from which this product was made is repres...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

Elasticity of Addictive Products

This 6 page paper examines the concept of price elasticity of demand for tobacco. The concept and literature is examined and then ...

STOVALL HOME PRODUCTS AND LIABILITY

to determine if perhaps the personnel could take care of the issue (Erdman and Hildebrandt, 1998). Clearly, the consumer ...

Reliance Communications' New Product Assessment

be sold as well, but obviously were not. A multinational company has shown interest in purchasing the product from Reliance at $1...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

2 Products Demand Determination

falls more can be bought, making the demand increase along the bottom line. However, as the prove of DVDs is always higher than th...

Strategies of Gerber Products Company

peas as well? (Shapiro, 1995). Daniel, liking the idea, encouraged his father to do this, and the idea was born for Freemont Canni...

Premier Products and Cost Accounting

of how many products that Premier does or does not produce. That portion of fixed costs that Product A formerly carried is now sp...

Business Cycle, Investment, and Gross Domestic Product

on durable goods and other types of goods. The more money a person has (goes the theory), the more he/she is willing to spend on g...

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

Innovations of B.R. Richardson Timber Products

by the inefficiency of other departments. For example, if the prelaminate products arrive late, then the efficiency of the laminat...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

Mobile Printer Product Management Plan

Product Protocol 12 The Marketing Mix 13 SWOT Analysis 14 Strengths 14 Weaknesses 14 Opportunities 14 Threats 14 Development 14 La...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Banned Product Dumping in Foreign Countries and Ethics

People have to abide by an ethical code to ensure proper behavior among the worlds business population. Yet, again, who is to det...

Cinema and the Placement of Products

as did the movie companies, which realiszed that the sweet manufacturer hadnt paid a cent" (Goodwin, 2002). With these realities p...

Student Case Study on Optimum Product Mix for a Shipyard

contribution (axb) Repairs 40 520,171 20,806,840 Conversion 4 5,014,710 20,058,840 Offshore jacket 2 3,098,544 6,197,088 New build...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Don't Buy CAFO Products

These really huge livestock farms can make a chicken reach 2.2 pounds in 7 days instead of 16 weeks it used to take. These are ope...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...