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Essays 391 - 420

Overview of a Case Regarding Product Liability

that the process of selling the product is based on the belief that the sample or model from which this product was made is repres...

Strategies of Gerber Products Company

peas as well? (Shapiro, 1995). Daniel, liking the idea, encouraged his father to do this, and the idea was born for Freemont Canni...

Supply Chain Management at Carrefour

Deming (1986) suggested. An example is that several departments in one organization may share a need for a specific item. Rather...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Toyota and Honda Compared

greatest focus currently is China, a country that will likely become the second largest consumers of automobiles by 2010 (behind t...

Mobile Printer Product Management Plan

Product Protocol 12 The Marketing Mix 13 SWOT Analysis 14 Strengths 14 Weaknesses 14 Opportunities 14 Threats 14 Development 14 La...

Differences Between Product Enhancements and Product Development

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

Student Case Study on Optimum Product Mix for a Shipyard

contribution (axb) Repairs 40 520,171 20,806,840 Conversion 4 5,014,710 20,058,840 Offshore jacket 2 3,098,544 6,197,088 New build...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

The Use of PM Tools to Improve Project Management

had not, this served as a useful introduction, and can be seen as a necessary stage as it allows introduction. The meeting was als...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Educational Products for Health

In a paper of four pages, the writer looks at educational health products. Sample modalities are explored using a hypothetical cas...

Management Accounting Case Study

The writer looks at the case of Dumbellow Ltd., a firm manufacturing three product lines, but suffering losses on one of those li...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Wound Care/Wet-to-Dry v. Advanced Dressings

the same manner, however, this dressing is intended to stay moist until removal; however, this may become a wet-to-dry dressing in...

Agritech Case Study

best solution will be that which satisfied the demand and has the lowest associated costs. The different variation on the ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Ferrous Products Co. v. Gulf States Trading Co.: A Legal Brief

money Gulf States subsequently attempted to sue Metallic, based on the invoice that was originally issued. Metallic informed Gu...