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Essays 421 - 450

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Gold Coast Savings Bank

From this it is apparent that the system has a large number of delays, In order to assess the way that this may be improved refere...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS

and entry barriers, both are pretty loose. Almost anyone can put together a bunch of ingredients to make a cleanser (they used to ...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

The Process of Coloring Carpets

The writer discusses changes that have occurred in the process of carpet coloring in recent years, including the digital carpet pr...

The Transformation of Al Gore from Vice President to Presidential Candidate

In thre pages this paper considers the process that enabled Gore to secure the vice presidential nomination of 1992 and the qualit...

Candidate Screening and the Process of Interviewing

In fifteen pages this paper examines the process of interviewing prospective candidates in a literature review that considers a th...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Web Purchases People Don't Want to Buy 100 Products and Services

the Internet and analyzing the reasons why this is so may help to prevent costly business decisions. Selling Products and Servic...

Wisconsin State Wetlands Restoration

2001 (Best, Cook 8). "Our state code could not be used to stop activities in wetlands because the state didnt have jurisdiction....

Unionized Environmental Productivity and Morale Improvements, Part II

In five pages this paper's second part examines work environments that are are unionized and the segmentations that exist that can...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

The Canadian System of Healthcare and Magnet Hospitals' Applicability

In a paper consisting of sixteen pages magnet hospital qualities and the achievement certification process are examined with an ap...

Internal Audit and ISO 9000

quality because with such an auditing system, the company will monitor all its functions on a continual basis (Barnes, 1998). The...

Web Developer Career Path

creation is central to web development, and it must be visually organized and perform as the site visitor expects. It also must m...

Stem Cell Research: An Ethical Dilemma

effectiveness is directly impacted by provisions for quality assurance. For the most optimum outcome stem cell research must yiel...

Evaluating Caltron's Accounting Practices

secondary public stock offering in early February following the current reporting period. Managements concerns should lie with de...

Information Management

was not the responsibility of a single person. At most there would be network with an IT manager. With increasing levels of inform...

Military Pay

reenlistment bonuses, overseas moves, and "firefighter danger pay" for those personnel who regularly serve on firefighting crews (...

Girl Scout Management

meshes with organizational strategy. Planning sets the course for all of the other three functions of management. Not only...

Products for Financial Services

investment value is very low, but there may be a value if the policy is cashed in early. Unit Trust. This is a pooled investment...