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Essays 61 - 90

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Examining Automating Asymptotes

x --> 3+ f(x) --> 8 x --> 3- f(x) --> 8 The end behavior is:...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Restaurant Industry and Product Life Cycle

In four pages this paper discusses product life cycle within the context of the restaurant industry in a consideration of technolo...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Technology, Electronics Manufacturing, and the Restaurant Industry's Product Life Cycle

different equipment or different raw materials than those currently being used for the existing product line. This initial stage ...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Tasty Foods Risk Assessment

Salvage value can be reduced to $71,517 and still avoid a negative expected NPV. Salvage Value Exp NPV Present Value New NPV 71,51...

Student Case Study on the Seventh Week of a New Product Launch

To break even in period seven we need to divide the amount outstanding at the end of that period by the contributions to get the n...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Overview of McDonalds

at the time. In 1954 Ray Kroc went to see this hamburger stand and was amazed at how quickly all the customers were being served (...

Multi Restaurant Delivery and Catering Service Promotion

already received some publicity in the local entertainment guides and weekly papers. All that is left now is the development and ...