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Essays 541 - 570

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Child Protective Services (CPS) In Arizona

Once considered dependent, the courts engage in a review hearing on the childs behalf no less frequently than at six-month interva...

Service Issues in the PC Industry: Dell and Gateway Compared

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

Web Services Technologies

key to the development as it is this that specifies the way in which the interoperability will be achieved, allowing the different...

How to Professionalize the Foreign Service of Guatemala

than an office will ever be in Guatemala. Further, the cultures are different. Yet, despite that, it is also true that the U.S. ca...

Measuring Service Quality

research into the way service should be provided and measured to ensure there is alignment of the service given and the customers ...

Pricing at the U.S. Naval Hospital, Guam

essentially sets prices for all of American health care, as explained below. Aside from pricing according to production cos...

Customer Ignorance In The Food Service Industry

given meal, with breakfast being the absolute worst time for dealing with this person. The more the food server hustles to meet t...

Baltimore’s Child Protective Services & Chessie

the promise by officials that Chessie would give workers ready access to thousands of case files on a statewide basis had yet to m...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

Baltimore Child Protective Services

specific, desired goals, by employing combination of efforts that support, direct and utilize authority (DHR). The CPS case worker...

Evaluations of Health and Human Services

This essay reviews and discusses the most recent semiannual reports from the Department of Health and Human Services' Office of th...

Funding Public Services

Citizens in the U.S. have a vast array of public services they can access. Some are free but some have fees that have been rising ...

ACA Took Away Some Freedoms

Few stakeholders are satisfied with health care in America despite the fact that health care costs more than in any other develope...