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Essays 1381 - 1399

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Environmental Scanning and EMI

needs the information about the market launch compete effectively. Coates (1985) looked at this in more detail, but the practice o...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

Economics in Healthcare; Increasing Inputs and Cost Benefit Analysis

is the way money is allocated, as well as private insurance there are sources of funds from social welfare schemes such as Medicai...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

Estimating the Dynamics of Mutual Fund Alphas and Betas

The concept of beta is well known, even though beta as a measure often is referred to as a measure of risk, which it is not....

Influences Buying Decision Process

A generally accepted process divided damage different stages, including the recognition, information search, assessment or evaluat...

Economic Systems and Related Questions

distribution of the goods. For this reason a commodity economy may also be referred to as a centrally planned economy. The ...

Intel Financial Measures

Net profit is operating profit minus non-operational items such as income tax, interest expense and similar expenses. Net profit ...

TQM in North America

means of positively altering corporate culture in ways beneficial to the organization. Overview of TQM TQM eventually came ...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...