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Essays 61 - 90

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Internal and External Organizational Communications and PR

When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is ...

Education Plan and Communication Development

was showing all signs of flourishing. In a review of the book, Improving Organizational Surveys: New Directions, Methods a...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

The Importance of Clear Recruitment and Performance Management Strategies

at the different theories which impact on aspects such as recruitment and performance management it is hoped the senior management...

Communicating Effectively & Internal Publics

publics (CERP, 2007). According to the Confederation Europeenne des Relations Publique (CERP)(European Public Relations Confederat...

Public Health and Food Safety

Families with young children, in particular, should be educated as to how to avoid the risks of food born illnesses. Community he...

Customer Service Communications

In twelve pages Ameritech is examined in terms of customer service issues and external and internal communications problems with p...

Health Communication Messages

This research paper describes the characteristics of an effective health communication campaign designed to promote public health ...

Skills Needed for the Public Relations Profession

make vital connections with consumers. To do this, he or she needs certain applicable skills. Obviously, a quiet person, or one w...

Various Topics Pertaining to Teaneck, NJ

has a violent crime rate of 240 incidents per 100,000 in population, which compares to a rate of 342 in New Jersey as a whole and ...

Milk Contamination Crisis Communications

not be ill. The first concerned those who are not ill is whether they have drunk the infected milk or not and whether or not they ...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Candidates and Effective Communication

In two pages the importance of effective communication for candidates who are running for public office is discussed. There is 1 ...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Schools Are Not Teaching Communication

from formal education, it is imperative that we structure our classrooms and curriculum with the opportunities for students to eng...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Primary Care and Specialists

managed care, hospitals have found that there is a higher margin of profit in specialized services, such as cardiology, pediatrics...

Improving Organizations in Crisis

The writer looks at two issues facing organizations in crisis. The first is the optimization of information flow in a firm by exam...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Interpersonal Communication Intervention, Article Analysis

This research paper offers an overview of a study that was instigated by Keating and colleagues (2012). This study focused on the...

HRM Questions

changes in legislation, environment changes or the industry structure, they may also be internal such as staffing matters or micro...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

A Candidate Assessment

In six pages a marketing officer job candidate's assessment is provided and includes experience skill criteria, attitude, communic...

Communication Theory Q and A

valence is related to how much one either likes or dislikes unexpected behavior (Burgoon, 2005). Communicator reward valence is re...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...