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Essays 301 - 330

Public Perception Shifts

In ten pages this paper discusses various issues that represent public attitude shifts....

Joseph N. Cappella and Kathleen Hall Jamieson's Spiral of Cynicism The Press and the Public Good

In seven pages a synopsis on this book about political issues as depicted by the media is presented. There are no other sources l...

Tulsa Schools/A Toulmin Argument

society. It is quite conceivable that cutting teacher salaries will discourage and frustrate teachers, encouraging many to leave ...

Private and Public Space Commercialization

that we have filled the cultural void of popular culture. The effect of media on popular culture is world wide. Often times this...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Goods and Services in the Public and Private Sectors

In a paper of ten pages, the writer looks at public administration. Questions of organizational efficiency and the difference in p...

The Moral Code and Organizational Leadership

This paper considers the importance of establishing a written code of conduct in order to gain public trust. ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

DEMOCRATIC SOCIETIES AND EDUCATION

illusion of democratic choice by parents of children who are fed up and frustrated with the local school system. Furthermo...

Article Analysis: Public School vs. Private School

Location - parents might move to get into a better school district. Also consider how far the private school is; might not b...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

History of Public Administration

served in the Revolutionary War and employed them in civil service positions in the government (Highlights in the History of Publi...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Malaysia's Online Marketing

In eight pages this paper discusses Malaysia in a consideration of online marketing of goods and services. Twelve sources are cit...

Statistics in Business Decisions

null hypothesis and if they has to be rejected we will accept the hypothesis with the use of statistical analysis (Curwin and Slat...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

Objectives Behind the Single European Market and Some Outcomes

breaking down barriers to trade though the harmonization of market regulations. This would be to remove the physical barriers to t...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

IBM Investment Analysis

In two pages IBM's market is evaluated in an analysis of industry changes and whether or not the company represents a good investm...

The Performance Appraisal and Money

force is the growing ease of communications: where people with scarce skills can live in one country and work in another, they can...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...