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Essays 91 - 120

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Business Success; What Is Needed?

adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent st...

EU's Law of Free Movement of Goods and Competition

3957 and also in Case 7/68 Commission v Italy [1968] ECR 243 [1969] CMLR I (Weatherill and Beaumont, 2000).. In this later case is...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Why Competition is Good for The Laurentian Bank of Canada

possible. With a seeming goal of excellence, Laurentian does remarkably well, even in the current climate. Some relatively recent...

Defining And Identifying Problems/Opportunities Between The "Public's Interest" And The "Public's Best Interest"

commercial activities and examine the effect on the society around them. This is no easy task, since an activity that generates m...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Citrus Glow Case Study

IPO is to be made there will also be significant IPO costs, as well as the resources which are used to make and support the IPO, w...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

The Impact of Tax on Supply and Demand

good, but it is up increase on the price at which you will have to pay to obtain a good. The price of the goods increases from the...

Same-Sex Marriage

right of same-sex couples to marry and New Jersey has granted these couples the "legal equivalent of marriage" (Hull, 2007, p. 748...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

Public Trust and Media Exploitation

In five pages this paper argues that the media has betrayed the 'public trust because of the influence of competition with the pro...

Marketing Services

service, but there is the need for the aircraft and there are tangible goods used, such as food and drink served on the flight. Th...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Ineffective Communication

Effective public health agencies are essential for the health of the general public. They have many diverse responsibilities, one ...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Expanding into Small Towns: A Different Strategy for Wal-Mart

is not the presence or direct action of Wal-Mart, but rather its effect on the local economy combined with its pattern of predator...