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Essays 241 - 270

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Internet Service Providers and Available Alternatives

to connection via phone lines, the time factor is inherently slower than its wireless counterpart: By average, 4-5.6k per second s...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta...

Conflict Between Public Protection and the Public's 'Right to Know'

In 5 pages this paper examines national security censorship of information by the FBI in order to protect the public, the public's...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

History and Legacy of the Volkswagen AG Company

such a car (Caryl, 1996). The projects first director, Ferdinand Porsche, was a "nuts-and-bolts" man who was able to help turn Hit...

Moving to Pure Competition from a Monopoly

elasticity of a company is below 1 and as such is an essential service, therefore there is a large amount of power with the suppli...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Europe's Ice Cream Market

2000).Whereas countries such as Greece have a much lower take home percentage (Ice Cream Reporter, 2000). There are also different...

Telecommunication Battery Industry

good time, the likely culprit could be the battery. A dead battery in a computer means more than the fact that the computer wont b...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Background and Financial Overview of Motorola

In eight pages Motorola is examines in a consideration of background, how the corporation performs financially, and how hedging is...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...