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specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...