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Essays 151 - 180

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

Supply Chain Management at Carrefour

Belgium (History, n.d.). Carrefour went public in 1970. Promod?s created the convenience store format in 1977; the two merged in...

Wal-Mart And RFID

in the companys business management software (The Microsoft Corporation, 2005). Thus, RFID can track an item from its origination ...

Technology In The Management Of Distribution Companies

have to be put into the system by the logistics management of the company. A major benefit has been increased efficiency with the ...

Target Corporation Target

effective organization. One of the reasons is the management of human resources. The organization places a great emphasis on train...

Wal-Mart Database

queried in a number of ways in order to provide information for different purposes. The system is into links with Wal-Mart own dat...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Technology in an Organization

wine makers, who the California Wine Company competes with, have potential advantages. The current process of inventory control do...

Wearable Technology For Crime Scene Investigations

of 2005 to determine "the most critical technology needs for law enforcement" (International Association of Chiefs of Police, 2005...

Wal-Mart's Changing Supply Chain

Johnson, ... Kraft Foods, Nestle Purina PetCare, ... and Unilever" (Hickey, 2004; p. 16). Where it is necessary, Wal-Mart a...

Operational Changes within a Logistics Company

a logistics firm offering a range of heavy transports and logistics services. Based in Bahrain the firm specialised in project log...

Supply Chain Management and Radio Frequency Identification Tags

he became frustrated a new shade of lipstick that had just hit the market would sell out of stores in an hour but the store would ...

Pros and Cons of Radio Frequency Identification

individual items ... tagged" (Pros, Cons of RFID 2004, p. 53). Difficult with tagging has made it difficult for suppliers to meet...

Supply Chain Radio Frequency Identification

proven they could handle nothing else. Today, logistics is growing up and has a new name to distinguish it from its former positi...

Global Supply Chain Establishment and Decision Making

moved; how quickly each shipment is needed; and what types of infrastructure exists in remote locations throughout the world. Eac...

B2B and B2C Supply Chain

Web-based supply chain management technology (Industry Canada, 2004). The major key processes in this effort "include Product Desc...

Target and Radio Frequency Identification Tags

that has enabled organizations such as Target to save on operating costs by being able to operate more efficiently, the bar code s...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

Supply Chain Management and RFID Chips

chips into products or shipping pallets. In particular, the development of the Intelligent Global Pooling System, or IGPS, has ena...

Arbitrage Pricing Model and Capital Asset Pricing Model

of assessing all investments on a common ground. The results are easier to compare to each other for the purposes of choosing amo...