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Essays 241 - 270

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Hotel Management and the Job of a General Manager

or directors, sales and marketing managers, front office managers, assistant managers, special events managers, human resource ma...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Host Nation Hotel Industries and the Effects of International Events Such as the Olympics

Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of Complimentary Goods and Services 12 3.1.4 Advertising 13 3...

Global Hotel Operation Expansion

In three pages this paper examines hotel chains' and the barriers that have previously presented overseas expansion. Three source...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Issues Pertaining to the Hotel Business

Inn increased its market potential "without drawing customers away from already-established hotels" (The transformation of the U.S...

Coral Gables, Florida's Biltmore Hotel

1920s. Offering both privacy and four-star service, the Biltmore attracted those who craved each, including the "Duke and Duchess...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Chicago Five Star Hotel The Peninsula

Four Seasons Hotels in Chicago?" The Peninsulas Unique Physical Features Nightly rates at the Peninsula range between $426 ...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Relationship Between Customers and Hotels

the hotel in question. Relationship marketing involves building a definite give-and-take relationship between the customer and the...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

Hotel Revenue Management Systems Twenty Five Article Literature Review

article discusses the implementation of the Customer Satisfaction: The Sofitel Vision" program within Hotel Sofitel North America ...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...