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the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

directed by David Van Taylor and R.J. Cutler) is a documentary that follows the 1994 senate race between incumbent Senator Charles...

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

mudslinging is certainly a good strategy, but not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Many of these corporations have already been lobbying the state legislature. Many question whether this is an ethical way to run ...

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...