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Essays 61 - 90

Al Gore, George W. Bush, and Campaign Finance Reform

In five pages this research paper considers both presidential nominees' positions regarding the campaign finance reform issues and...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Marks and Spencer; Strategy Success and Failure

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Business and Government Intervention

In five pages this paper examines various type of government intervention into the business sector including reallocation, redistr...

Mastercard and Visa Antitrust Case

complaint stipulates that participating companies for such general purpose cards are Visa, MasterCard classic and gold cards, the ...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

Interest Rates and Credit Cards

$29 APR based on consumers credit Premium Wal-Mart MasterCard (from Chase Manhattan Bank) None 10.99% (fxd) Purchases outside of ...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

2002 Senate Campaign of Lamar Alexander and Campaign Financing

Alexander campaign other than the fact that this once governor is tied to that particular institution. It is good publicity for th...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

Presidential Campaign of 2000 and Campaign Finance

In five pages this report considers the presidential campaign of 2000 in terms of various issues and examines how record amounts t...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Reform of Campaign Finance

Soft money is essentially unregulated money (Gallagher PG). Hard money, on the other hand, are regulated and capped donations at $...

Two Parties, PACs and Campaign Finance Reform

In a research paper consisting of twenty pages campaign finance reform is broken down into party categories of Republican and Demo...

Lobbyist Contributions and Laws Regarding Campaign Finance

In a paper consisting of five pages corruption regarding campaign finance is examined with a consideration of the issue itself and...