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In seventeen pages this paper examines the destructive effects of negative political campaigns upon democracy in a consideration o...

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

This paper consists of fifteen pages and examines a campaign to target a certain audience with a television commercial on a weight...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

PG). Early debates between the candidates in California generated so little attention from the news media that there was not even...

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...