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Essays 361 - 390

The Sugar Free Product Line at Hershey

customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have foun...

Examination of an Employee Complaint

John knew he was more than qualified for the job and so did his boss. What was too painfully clear was the fact that John was an ...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...

Community Mental Health Practice and Communication

to three days more than 20 years ago. We ruefully joke that some managed care plans only allow new mothers to be hospitalized on ...

Nichiren Shoshu Buddhism and Diversity

"white" churches despite the fact that acceptance is preached as part of the religion itself. A student wanting to embark on a ca...

'Parliament of Fowles' by Geoffrey Chaucer

not procreate indiscriminately but should rather follow Natures example and wait until circumstances are optimal in order to add t...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Canadian Parents for French

The Canadian Parents for French movement's promotion of French as a second language is the focus o this report consisting of seven...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Ten Issues Relating to HRM

setting goals and objectives and developing action plans that fit within the companys larger goals (Bowie State University, 2001)....

Personal Cholesterol Level Reduction and Health Promotion

of exercise extend beyond helping to burn the energy that the body stores as fat. Fat and cholesterol can collect along the...

STDs and Plans of Health Promotion

in the heart and nervous system, or in some cases, death (WHO, 1996). While health promotion relating to STDs may be a global mis...

Management, Women, and 'the Glass Ceiling'

families still have an ongoing struggle to contend with in relation to equal economic treatment in the workplace, even though they...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

Questions on Aggregate Health and Community

more personal, incorporating "personal health behavior change" (Anderson, Palombo and Earl, 1998; p. 205) as well. 2. What...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

WTO's Controversial Position

its advantages as well as its disadvantages. If we wish to consider the role of the World Trade Organisation we need to consider...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...