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Essays 61 - 90

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Improving Quality in the Healthcare Sector

(2007), propose a definition where the different stakeholders; including the clinicians, patients and others such as researchers, ...

QI Questions

for example the use of different Total Quality Management (TQM) tools (Mintzberg et al, 2008). The use of performance measurement ...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Ford Motor Company - SWOT And Recommendations

but GM is the largest (Bryant, 2007). * Restructuring efforts: Ford sold Hertz Rent-a-car company. GM owns Direct TV as well as th...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Review of the 1997 Pantages Theatre Performance of Phantom of the Opera

In four pages this paper reviews this musical performance in terms of structure with staging improvement suggestions offered....

Forms of Child Abuse 2

In five pages various types of child abuse are discussed in terms of statistics, situational assessment, and suggested improvement...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

The Governmental Approach to Providing Alternative Services in Canada

Five pages and five sources used. This paper provides an overview of the methods for providing alternative services in in areas w...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

E-commerce Service Options

supports 164 currencies and four languages for conducting its business. PayPal PayPal (www.paypal.com) is a...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Corporate Governance at HSBC

4% of the bank. With a large number of shareholders the individuals, even the individual institutional investors are unlikely to ...

Improving the Supply Chain for Sandy’s Organic Grocery

Store Fresh food requires careful management. The writer considers the problems that may exist in supply chain management of a gro...

AN ANALYSIS OF SMUCKER'S VISION, MISSION VALUES AND GOALS

a result, any business worth its salt needs to create values that go beyond a profit motive, and offer a product or service to the...