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Essays 271 - 300

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Analysis of Expedia.com

of this online discount service. According to Expedias Erik Blachford, a discount pricing structure is achievable online because...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

Analyzing and Reviewing Casino Hotels

trails to the west, and became a popular railroad town in the early 1900s..With the growth of the railroads, Las Vegas became less...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Issues Pertaining to the Hotel Business

Inn increased its market potential "without drawing customers away from already-established hotels" (The transformation of the U.S...

Marriott Hotel Chain and Total Quality Management

an integral part of high-level strategy; it works horizontally across functions and departments, involves all employees, top to bo...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...

Host Nation Hotel Industries and the Effects of International Events Such as the Olympics

Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of Complimentary Goods and Services 12 3.1.4 Advertising 13 3...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Hotel Management and the Job of a General Manager

or directors, sales and marketing managers, front office managers, assistant managers, special events managers, human resource ma...

Global Hotel Operation Expansion

In three pages this paper examines hotel chains' and the barriers that have previously presented overseas expansion. Three source...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...

The Role Of Database System In 5 Star Hotel In Kazakhstan; Research Proposal

The standard use of a database to manage bookings and customer accounts is assumed to be the very basic need of any database that ...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Overview of the Louisiana Motel The Crowley Inn

They are faced with deciding what their best course of action will be. The owners are dedicated to preserving the jobs of the...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Porter's Five Forces Model Analysis of the Lodging Industry

not be possible. Second, the supply is perishable in that there is no inventory to store; a room is rented or it isnt. Third, oper...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...