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Essays 61 - 90

Strategy for a Dry Port in Pakistan

it will serve. Located near industrial cities in the centre if Pakistan with good road and rail links that are essential for a dry...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Paul Hawken's Growing a Business

In ten pages this essay employs a first person narrative approach in a book review of Paul Hawken's Growing a Business in a consid...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Implementation and Strategy of a Business Plan

statements by top management. These statements of purpose then travel down the organization so that successive levels can develop ...

Five Case Studies of Various Organizations

and measures may have been taken sooner without the need to apply to the government to restrict trade with the use of trade tariff...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Two Approaches to Business Strategy

In a paper consisting of eight pages two approaches to business strategy are examined as reflected in the articles 'The Concept of...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Human Resource Needs at Woolworths in Australia

in certain areas emerge they may take time to remedy. It ids for this reason that large firm need to consider their human resource...

Enterprises Owned by Families

in these businesses face different challenges than others because there is a family dynamic and a business dynamic. Often, if ther...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

IT's "Bleeding Edge?"

to an end, rather than being an end in itself. The statement arises from consideration necessary in strategic planning, and of co...

AN EXPLANATION OF LOW-COST STRATEGY

cut almost to the bone. The end result is that it can pass those lower prices along to customers. Because customers will tend to c...

Business Strategies

their importance to the success of a business. Also under discussion will be the concept of business models, their use in busines...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Business Continuity and Crisis Management

2003). There are many reason why BCM is important to ensure the continuation of the firm. The information that is contained on a...

Modern Business and Corporate Culture

an intangible which can be difficult to isolate. Just as when travelling the world cultural differences can be seen between the di...

Abraham Maslow's Psychological Theories

friend to anthropologist Ruth Benedict and Gestalt psychologist Max Wertheimer (Abraham Maslow: 1908-1970, 2002), as Gestalt was t...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

The Use of Venture Capital and the Impacts of the Internet on the Development of E-Commerce in China

16 pages and 7 sources used. This paper provides an overview of the emerging role of venture capital on the development of Web-ba...

Relevance of the Asian Business Model

In three pages this paper examines the advantages of the Japanese business model known as keiretsu in a consideration of whether o...

The Relevance of Business Quality Practices

How many cars can be built in a week? Service industries, on the other hand, are qualitatively different. Quality there has to d...

Income Inequality News Analysis

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...