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Essays 121 - 150

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...