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Essays 151 - 180

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Accessing the International Market

differing barriers may have an solution, for example, the language barrier may be overcome with interpreters, the legal barriers w...

Development That is Directed by Policy

combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of South America ...

Aspects of Global Expansion

results and it can also be costly. Once goods are produced they need to be exported to the country concerned. This may...

Global Market Recycling

as the value that a company can gain from customers over time. The organization does and should seek to gain repeat sales from cu...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Seventh Edition of International Marketing

International Environment; Beginning International Marketing Activities; and Global Marketing Management. Each section contains s...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

Whirlpool Appliances International Strategy

is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Global Environment Management

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Global Operations of Intel

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

Beaches International Cuisine Business Plan

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...