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Essays 151 - 180

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Nonprofit Organizations and an Evaluation of Public Relations' Economic Value

organization needs the strategic ability to change and/or reinforce public perceptions and thus, behaviors of individuals and orga...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

A Case Study on Public Relations

There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...

Downfall of Enron and Its Reasons

At the crux of the issue is the fact that $3.85 billion in expenses was hidden from the companys financial statements in 2001...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

School Public Relations Questions

are equally important in vision development due to the fact that the product does not materialize without the process. Their inter...

Assessing a Capital Project

will want to stay in the restaurant blocking the seats, even where these new customers are meeting the new spending targets if the...

Roles And Functions Of Management

own study and concluded there are ten managerial roles, which he separated into sets: "interpersonal roles, informational roles, a...

Employee Behavior Management; The MARS Model

Glinow, 2005). Motivation has long been accepted as an important influence on the way an employee will behave. This was consider...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Strategy Assignments

by 2010 (About Healthy People, n.d.). It has survived four presidents and several changes in congressional leadership based on pa...

Case Study of TAE Fuel Company

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Implementing TQM In a Banks' Real Estate Department

know what they change is going to be. line with any other type of strategy, TQM is only made up of components that may facilitate ...

FEMA’s Response to Hurricane Katrina

the public officials of those states and those in the federal government, particularly FEMA and the Bush administration. Differen...

Approaches to Managing Change

and discontinuous. It may be argued that the changes of the past were incremental changes; these took place in a stable environmen...

Leaders and Organizational Culture

is may be culturally acceptable to claim a sick day when tired, in others this may be unacceptable. Therefore, culture is the resu...

The Impact of Globalization on the Field of Public Relations

Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the worl...

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

Public Relations for the Puerto Rico Hurricanes

but it does provide greater ease of scheduling and avoids bye situations at playoff time. Eastern Conference Western Conference C...

ORGANIZATIONAL CONTEXT: SUBSTANCE ABUSE AGENCY

This 10-page paper focuses on the development and running of a substance abuse agency in upstate New York. Topics include organiza...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

AIDS, Health Care Privatization, and International Expectations

infected individuals essentially quadrupled in South Africa and Zimbabwe (El-Asfahani and Girvan, 2009). Today an estimated 25 pe...

Individual, Organizational and Technological Influences on the Adoption Rate of Technology in the Workplace

type and a personal cost benefit assessment. In all the categories many of the influences may be complex, often there are ...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...