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Essays 211 - 240

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Rock 'N Roll's History

In five pages this rock 'n roll history dates back to the 1950s and considers important contributions by Elvis Presley, Berry Gord...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Post Second World War Generation and Rock 'N Roll's Impact

by the discussion of sex, and thus make them vulnerable to communist influence(Gordon 2003). The Kinsey sexual research studies ha...

Strategy of Levi's and Rolls Royce

In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...