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Essays 151 - 180

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Stock Market History

In twelve pages this paper considers the history and development of the U.S. stock market from its colonial origins through the su...

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Corporate Overview of Gateway and Dell Computers

In twenty pages this report provides an overview of each computer giant along with an analysis of market positioning, ratios, and ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

Post Industrialization Graphic Design

had it been possible to combine content and layout abilities in the same medium, and at the same time. The personal computer not ...

Mac v. IBM

one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...

Telecommunication Battery Industry

good time, the likely culprit could be the battery. A dead battery in a computer means more than the fact that the computer wont b...

Computer Security Business Marketing Plan

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Prehistorica Computers and Case Study Analysis on eBusiness

programmers may have to work and maintain the site on an ongoing basis. It will likely mean buying new hardware and dedicating a s...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Mac Computer Marketing

B, 2004). The ad was strange, to say the least. It was drab, it was in black and white until the woman burst on to the screen and...

Acer

notebooks and net books, specifically the Aspire, with Acer selling 9.67 million units in the third quarter of 2008 alone, this wa...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

Pricing and Channel Development

a profitability of 5.35 percent, exceeding targets on both measures. Concepts This simulation demonstrates the critical poi...

Process Digitalization Through Computers as Employed by Kirwin Brewery Company

practical, but when firms use inventory, it is quite practical. The toy industry comes to mind because there is such a great deal ...

American Leadership as Personified by Steve Jobs and Virginia Henderson

CP/M, which was shortly to be succeeded by MS/DOS (Alsop 188). The Macintosh operating system offered an icon-driven system that a...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...