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Essays 31 - 60

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Oil Production Questions

would reduce the delays in the process, possibly by a considerable level (Marathon, 2010). Tools such as pumps within the pipeline...

Case Study of Segway LLC

site for "Segway LLC" reveals that they have made five separate filings with the Commission, but none are annual reports; they are...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

The Impact of Tax on Supply and Demand

good, but it is up increase on the price at which you will have to pay to obtain a good. The price of the goods increases from the...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

Pricing Decisions

sales they can increase the profit with less made on each individual sale, but making up for the lower profit per unit with a larg...

Pricing at the U.S. Naval Hospital, Guam

essentially sets prices for all of American health care, as explained below. Aside from pricing according to production cos...

Pricing Controls and Price Equilibrium

is, it represents the price where both sellers and buyers are happy with both price and quantity (GCSE economics, 2004). For examp...

Gas Prices Assessed Econometrically

to modern business. OPEC began increasing oil prices less than two years later; the country and indeed the entire developed world...

European Automotive Market and Issues of Pricing

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

Price Indexes in Agriculture

In a paper consisting of eight pages individual farmers' pricing indexes as well as agricultural conglomerates' pricing and the co...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Elasticity and Supply and Demand

The calculation is then 0.8/-0.8 = -1. Where there is a minus in front of the elasticity this is usually ignored. To look at the l...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

Assessing Investment Models

investment will provide. This is not undertaken by speculating the future value of the share, but assessing the cash generated. It...

Comparing APT and CAPM

if a singe company is invested in then there will be a specific risk; it is this specific risk for which the market will not provi...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

Pricing Decision Case Study

demand Demand 200,000 150,000 25 Price 20 15 25 Elasticity 1.00 Table 2 Elasticity in 2002 Old amount New amount % change in de...

Macroeconomics; The Price of Oil

price was higher in real terms than it is today. It is also worth noting that the major peak seen towards the right of the chart b...