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Essays 31 - 60

Single Currency of Europe

even greater changes in order for their economise to be brought in line. This has meant changes in the economies as well as the fi...

Global Pricing and Northern Ireland Businesses

Two companies - Enron and Andersen Consulting - have damaged that movement perhaps irreparably. The Enron scandal is too new to h...

US Dollar and the Euro Currency

In twenty pages this paper discusses the European Union, the development of a single Euro currency and also assesses the Euro agai...

Enlarging the European Union and Who Benefits

Ireland, have not brought down the barriers to the free movement of labour and are not yet required to as a settling in period exi...

Single Euro Currency and Great Britain

In ten pages strengths of the euro and the pound are compared in a pro and con argument in the debate of whether Great Britain sho...

EU Transformation and its Major Developments

In five pages this paper presents a literature review on the reforms to agricultural policies and the introduction of the single E...

Euro Single Currency Problems

In five pages this research paper examines the problems associated with the European Union's single 'Euro' currency. Five sources...

Turkey and EU Membership

aimed at creating a stable and the ability to guarantee certain human rights are all needed. These requirements are known as the C...

The Benefits and Problems Associated with the Single European Currency and the Impact of a Strong Euro on Businesses in the EU

concerns that the EMU might not support the individual national interests or policy determinations of the member countries, especi...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Automotive Robotics Venture

Sales 100.00% 7,139,826 100.00% 6,610,950 Cost of goods sold 62.00% 4,426,692 64.00% 4,231,008 ---------------- ---------------...

Single Currency Advantages and Disadvantages

In five pages this paper discusses monetary union's pros and cons with Irish and European examples used. Four sources are listed ...

Single Euro Currency's Advantages and Disadvantages

this will include the internal, membership issue, for external parties, such as non EU members, including the US, this will mean t...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

Testing Competitive Advantages

simply offering a low price" (Porter, 1985; 120). The premium that the product, or service, can command as a result of this differ...

Harlequin Case Study

with the marketing of the series, the brand awareness and repeat purchases are not a feature of single titles. Instead, for each b...

Manual and Automatic Indexing and Article Retrieval

its origins based on the work of Luhn in the 1950s which was based on the Keyword in Context index approach where the words were t...

Single European Currency, Its Problems and Benefits

economies of the different countries into the sme cycle and into the same relative position to ensure stability within the currenc...