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Essays 151 - 180

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Economics Questions

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

The Great Transformation by Karl Polanyi and Market Pattern Evolution

trade, external, internal and local. The nature of external and local trade is basically non competitive, as it generally encompas...

Germany and the UK's Market Economies

In six pages this paper examines European unification and the problems with the market economies of the United Kingdom and German....

UK's Housing Market

In five pages this economic analysis of the United Kingdom housing market includes European comparisons and issues including suppl...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Financial Market Impacts of the Euro and the EMU

In eighty pages this paper examines the European Monetary Union inception, the embracing of the Euro universal currency, and how e...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

European Automotive Market and Issues of Pricing

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Nation State Status and European Citizenship

the wars fought over the last century, and more, have had the rise of nationalism as a root cause. This is certainly the case for ...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Royall Tyler/The Contrast

fianc? was away, Maria restricted her social contacts, read a great many books and focused on letters from Dimple. Letitia explain...

Regional Trading Blocs - Implications

were formed to benefit members and specifically the economy of members (Reardon et al, 2002). However, the actual benefits have be...

Governing Institutions of the EU

merged and more countries joined (1998). The Europe 1992 project created a single entity and was part of the Single European Act, ...

The Nation-State Risk of 15 Flags Over Euroland

In a paper consisting of 7 pages the argument presented is that national pride and diversity among members of the European Union s...