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Essays 31 - 60

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...