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Essays 391 - 420

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Situational Analysis of Nintendo

one hardware development hits the market there is development stared on the next development. 2. SWOT Analysis 2.1 Strengths A ...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Regional Bank in Australia Case Study

management services (Bank of Queensland 2010). Another major alliance is with Citibank for credit cards (Bank of Queensland 2010)....

SWOT Analysis of Kodak

was able to successfully leverage despite its late entry into the digital camera market (Thompson, 2007). The company has been abl...

Analysis of Allied Irish Bank

undertaken a strategy operating within niche markets on a regional basis; an effective way of using the differentiation to add val...

The Competitive Strategy and Position of Unilever

that it has competed, the market it competes as well as the potential influence of purposes. The paper will start by looking in th...

Analysis of Shop4Now

abandoned part the way though. The strong relationship with the creation of the superquinn4food, which alone has 25,000 shoppers, ...

Analysis of Tate & Lyle

challenges that they face as well as their financial performance. The paper will start by looking at Tate and Lyle who they are an...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

SWOT Analysis of J.M Smucker Company

number of patents and is benefiting form the merger with Flogger Coffee that took place with the former Proctor and Gamble firm in...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

QANTAS AIRLINES: STRATEGY REPORT

also struck a deal with Malaysia-based AirAsia (Daniels, 2010). Meanwhile, to battle Virgin Blue in the Pacific, Jetstar has start...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Expedia

Expedia is a well known online company selling a wide range of travel services form airline and hotel rooms so insurance and attra...

Airline Security and a Proposed Post 911 Strategy

security planning in the industry. The Effects of 9/11 The timing of the September 11, 2001 terrorist attacks in regard to...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

Traditional Airlines Influenced by Low Cost Airlines

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...