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SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

Professional Sports and Collective Bargaining

aimed at preventing a lockout or restrictive system if a collective bargaining agreement could not be reached. It would appear th...

Baseball's Color Barrier and Jackie Robinson

Astonishingly, he stole 40 bases and scored 113 runs (Olsen, 1974). From the beginning, Jackie Robinson proved himself not only ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Economics and Political Influences in Sport

may be akin to saying to the leading fast-food chains, such as McDonalds, Burger King KFC etc, and telling them that they will all...

Gulf States' Soccer League Planning

countries, which is also a motivation for the undertaking of such a project. The second aspect is then how this can be planned and...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

NFL and the Effects of Instant Replay

to the playoffs after nine long years (Grumet, 1999). Their stumbling block to the playoffs was in the form of the New York Jets....

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Benjamin Rader/American Sports

of sport and leisure, it seems that Benjamin Rader (2003) does a good job in outlining the relationship between the advent of citi...

NFL Strike of 1987 and Collective Bargaining

intended) in which very few people ever have the opportunity to participate. Collective bargaining in professional sports i...

Lacrosse's History

In nine pages this paper considers lacrosse from its Native American origins until the contemporary game with a discussion of how ...

Baseball's Great Experiment by Tygel Reviewed

In five pages Major League baseball player Jackie Robinson's lasting legacy is examined within the context of Tygel's book....

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Public Relations for the Puerto Rico Hurricanes

but it does provide greater ease of scheduling and avoids bye situations at playoff time. Eastern Conference Western Conference C...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Evolution of the Native American Game of Stickball

In eleven pages this paper discusses how Native American stickball evolved into its current lacrosse incarnation and how this is r...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Organized Sports and the Increasing Trend of Violence

violence in sports has serious implications for the direction of Western society in general, as well as negative implications for ...