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In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...