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Essays 421 - 450

Case Study of the Sharp Corporation

making strategy as opposed to the new paradigms other Japanese companies had been using. Rather than going to the new mode where p...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

Case Study of New Belgium Brewing Company

charities. Weaknesses * The beer is a high cost product, there are increased savings being made, but with higher costs such as el...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Overview and Strategic Development of HSBC

in Europe and North American in the latter half of the nineteenth century, the emphasis of the offices was on supporting and finan...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Overview of Subway Sub Shops

Subway has no clearly defined market. In a sense, the market could be seen as anyone who uses fast food as a meal at any time dur...

Bimbo Bakeries' Strategy

all. The Industry Porters Five Forces model provides a tool for analyzing external conditions and evaluating the industry i...

Case Study Analysis of Perdue Farms, Inc.

a mission and a vision. It knows where it is headed as it has clearly defined goals. * Frank Perdue is a recognizable face. * This...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Post 1992 Motorola

suddenly a downturn in semiconductor sales ("Motorola," 2000). Galvin cut staff and sold some company assets (2000). In 1998, wir...

Case Study on Boeing

In five pages Boeing since Alan Mulally was appointed President is evaluated in terms of currenct goal assessment, culture, SWOT a...

Wal-Mart Corporate Strategy And SWOT

store opened in 1983 and the first Wal-Mart Supercenter opened in 1988 (Wal-Mart, 2009). Supercenters offer a full line of groceri...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

Rio Tinto

to the company and also gives them a much easier route to withdraw should then need to do so. Rio Tinto use their bargaining power...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

EuroDisney; A Case Study

be the country chosen, they had the climate and were already a strong tourist destination. The climate would make the all round ye...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...