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Essays 151 - 180

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Verizon

The main competition is from AT&T, which are also a large compnay with a high level of business as well as residential consumers. ...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

New Directions for IBM

In twelve pages this paper evaluates IBM's status and positioning through a SWOT analysis and consideration of its future directio...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

A SWOT Analysis of Carnival Corp.

The writer uses a SWOT analysis to discuss the market position and possible future of Carnival Corp., the parent of Carnival Cruis...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Human Resources and the Ben and Jerry's Ice Cream Company

In ten pages a SWOT analysis is applied to Ben and Jerry's in terms of its current human resource strategies. Eleven sources are ...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

SWOT Analysis of Kodak

was able to successfully leverage despite its late entry into the digital camera market (Thompson, 2007). The company has been abl...

Honda and Ford - SWOT Analyses

is shaken in the wake of recent bailouts and organizational reconfigurations, much about the landscape of auto development is chan...

The Competitive Strategy and Position of Unilever

that it has competed, the market it competes as well as the potential influence of purposes. The paper will start by looking in th...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Unilever in Brazil

and Camperio already had an 81% share of the market. Each of these brands has its own individual market position within the laundr...