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Essays 1051 - 1080

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Harvard Business School Case Study 9 394 212 on Satellite Television Asia Region

the cost? The television market in Europe was more receptive to the idea but Asia was truly an unknown entity. Not only did STAR ...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

Marks and Spencer Analysis

Marks and Spencer published the company-wide Global Sourcing Principles. This guide shows that they clearly require "all our dire...

Anxiety and Depression Prevention

psychological counseling, the same holds true about the theories with which these people are treated. To be sure, no single appro...

Contemporary Product Name and the Greek God Apollo

their strong financial record demonstrates a doubling in their enrollments and their gross revenues between 1995 and 1999 (Company...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Auctions and the Internet

million worth of merchandise on the average each day; Yahoo! Auction which moves about $500,000 and Amazon.com auction, which move...

Analysis of Tyco International

electronic components" (Business Summary, PG, 2001). Tyco Internationals mission statement and present strategy is as follows: "...

Furniture Company Business Analysis

Point it has resources to manufacture a great many products rather quickly and inexpensively. Funding is a problem, but its plan i...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Washington Mutual and Banking Sector Changes

In five pages the U.S. banking sector is examined in terms of recent changes with the focus of how this has impacted Washington Mu...

Analysis of a Prospective Flight School Business

In eleven pages this paper discusses the aviation industry and includes a SWOT analysis with the focus being starting a new flight...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

Current Strategy of Nike

In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis include...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Strategic Analysis of the GAP, Inc.

well-handled. The company has managed to break apart its operations into a number of directly targeted brands, each one utilizing ...

APPLE, SWOT STRATEGY AND COMPETING

A "revolutionary" distribution system that continues to stimulate demand for Apple products (Epperson, 2012). Apples distribution ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...